MARKETING V OTÁZKÁCH A ODPOVĚDÍCH

Krátky popis:

Kotler v knize uspořádal otázky, které dostával v průběhu let od klientů, studentů, podnikatelů, novinářů. V knize nalezneme odpovědi na otázky týkající se následujících témat: - trhy a marketing - hlavní marketingové pojmy - hlavní marketingové nástroje - marketingové plánování, organizace, kontrola
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What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.
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